For UK trades and local businesses
Agencies hand you clicks. We hand you booked jobs.
Most agencies stop at the click and leave you to chase. We run all seven stages, from finding the customer to the job in your diary and the review after it.
- 01Missed Job Audit
- 02Website
- 03Ads and leads often shared
- 04Reply and booking up to you
- 05SEO and AI search extra
- 06Reviews
- 07Content and automations
Judged onClicks and leads
- 01Missed Job Audit Mill Score
- 02Website live in 7 days
- 03Leads Machine yours only
- 04Booking and closing 60s replies
- 05SEO and AI search Google, ChatGPT
- 06Reviews after every job
- 07Content and automations monthly
Judged onVisits in your diary
Example conversation. Comparison based on what typical UK trade agencies and lead sites include as standard.
Roofers, electricians, solar installers, builders, heating engineers, landscapers, barbers, salons and local shops.
01Free Missed Job Audit
(yours to keep, whatever you decide)
Find out exactly where you’re losing jobs. Free.
We test your business the way a customer would, then send you a Mill Score report: one clear page showing what’s costing you work and how to fix it.
What’s inside your report
- Your Mill ScoreOut of 100, across 8 areas
- Mystery-shop resultsDid you answer? How fast?
- Your AI rankingChatGPT, Google AI, Perplexity
- You vs your top 3Maps, reviews, rating
- Work slipping awayAn estimate in pounds, per month
- Your fix planRanked by what wins most work
- 1Book a 20-minute call
- 2We test you before it
- 3You keep the report
One business per trade in each area, so the first to ask gets the spot.
Your Mill Score report · Preview
Your Business
AI rankingNot in top 5
Google Maps#7
Reply time3h 10m
- Speed to reply
12We called twice. Voicemail both times, no text back. - AI search
20ChatGPT named 5 local businesses. You weren’t one of them. - Reviews
3838 reviews. Your top competitor has 212. - Google profile
50No new photos or posts in 30 days. - Website
70Slow on a phone. Quote button below the fold.
We asked: “Who’s the best [your trade] in [your town]?”
- ChatGPTNot named
- Google AI answer#6
- Perplexity#4
Who ChatGPT named instead
- Competitor A
- Competitor B
- Competitor C
- Competitor D
- Competitor E
| Business | Rating | Reviews | Maps |
|---|---|---|---|
| Competitor A | 4.9★ | 212 | #1 |
| Competitor B | 4.8★ | 147 | #2 |
| Competitor C | 4.7★ | 96 | #3 |
| Your Business | 4.6★ | 38 | #7 |
The top 3 on Google Maps get most of the calls. You’re 4 places away.
- Week 1 · Stop the leakMissed-call text-back and 60-second replies, so no enquiry goes unanswered.
- Weeks 2–4 · Win the quoteQuote chasing, a review ask after every job, and a Google profile tune-up.
- Month 3 · Get foundService and town pages, AI search work, and a monthly AI check.
Est. work slipping away£13,440 / month
Preview with sample numbers. Yours uses your real results. Click the tabs and rows to explore.
02Lead Engine and the 60-Second Rule
(found, answered, chased, booked)
Enquiries that are yours. Answered in 60 seconds.
We run your ads on Meta and Google and send every enquiry to one business in your area: you. The first business to reply usually wins the job, so every enquiry gets an answer in under a minute, then follow-ups until they book or say no.
- 19:42An enquiry landsFrom your ads, Google, website or a missed call. Only you get it.
- +58 secAnswered in under a minuteA friendly text in your name, even at 8pm when you’re having your tea.
- +6 minQualified for youJob, budget and timing, before you pick up the phone.
- Day 2, 7, 14Every quote chasedText, email and a call on day 2, 7 and 14, until they say yes or no.
- BookedIn your diaryA real visit with a customer who wants a price. Then we ask for the review.
- No bidding war and no race to ring first
- You own the ads, the pages and the data
This month
Example diary0%diary full
Free 1–2 3–4 Full
Built for businesses where every customer counts.
Trades, home services and local shops. If every enquiry matters to you, the Engine is built for you.
03Get Found
(AI search · Google · social media)
Wherever they look, be the one they find.
Locals find a business three ways now. They ask AI, they search Google, or they scroll. Flip the switch and watch what changes as we build each signal.
What we build · dots = AI, Google, social
Already paying for SEO? Bring your last report to the audit and we’ll show you what it’s actually buying.
Illustration of how each channel weighs what it finds. Results depend on your area, and no one can guarantee a ranking or an AI mention.
04The Mill & Reel Engine
(7 parts, one system)
One engine. Seven parts. From missed calls to a full diary.
05What it costs
(priced by the size of your jobs)
Free to find out. Priced by the size of your jobs.
Tick what you need and watch your plan print. The audit is always free. Your website is a one-off fee that comes off the Engine if you carry on. The bigger monthly fee only lands when a booked visit lands. You'll see your exact price on your audit, before you commit to anything.
Morning Tom. Here’s last week:
- 14 enquiries, all answered in 60s
- 9 quote visits booked
- 7 quotes sent, 4 jobs won
- 5 new Google reviews
£18,400 won this week
07:30 ✓✓3 quotes get their day-7 chase today. Full monthly report on the 1st.
07:31 ✓✓MILL & REEL ENGINE
millandreel.co.uk · no lock-in after 90 days
Behind it: an example Monday report
Our promises, in writing
06Questions
(and the research behind them)
Fair questions, straight answers.
Why should I trust you? Where are your case studies?
We’re a new business, so we won’t show you made-up testimonials. Instead we prove it on your own business: the free audit tests your phone, form, reviews and AI ranking before we ask for anything, and the Engine comes with a simple guarantee: no booked visits, and we keep working for free.
What do I get from the free audit?
A 20-minute call and your Mill Score report: a dashboard with your score out of 100, where you rank on Google Maps and in AI answers, how you compare with your top competitors, and the fix for each gap. We send it to you after the call and you keep it, whatever you decide.
Are the leads shared with other businesses?
No. We work with one business per service in each area. Every enquiry from your campaigns goes to you and nobody else.
What counts as a booked visit?
A homeowner or decision-maker in your area, wanting a job you do, with a confirmed date in your diary and a reminder sent. Wrong numbers, duplicates and out-of-area enquiries never count, and if nobody’s home we rebook it.
How quickly will I get enquiries?
Campaigns usually go live within 7 to 10 days of your audit, and most businesses see their first enquiries in the first week of ads.
Who answers my enquiries?
The first text and out-of-hours replies are automated, written in your name and checked by us. In working hours, you or our team call back.
What is AI search, and why does it matter?
More people now ask ChatGPT, Google’s AI answers or Siri “Who’s a good roofer near me?” instead of scrolling. Those tools name two or three businesses. We build the pages, listings and reviews they look for, and check every month whether you’re being named. Nobody can promise what an AI says, so we report it honestly rather than guarantee it.
I already pay an SEO agency. Why switch?
Bring your last report to the audit. We’ll check it against what actually brings in work: calls, booked visits and whether Google and AI tools name you. If your agency is doing the job, we’ll tell you. If not, Get Found replaces it, reported in enquiries and bookings, not impressions.
I’m not a trade. Is this for me?
If you sell to local customers and every booking counts, yes. Barbers, salons and shops get the same Engine, set up for regulars and rebookings, on a local plan.
Results, from day 60 · real clients only
Layout only. Bracketed numbers are replaced with real results at day 60